Outreach and Community
Goals and Objectives:
To grow membership, awareness and support of the ABCA.
This committee assist the Board in developing a strategic plan to identify the ABCA‘s targeted marketing to community audiences, as well as key tactics for reaching out and developing relationships throughout the membership and industry. In addition to creating the “look & feel” of the ABCA, they also recommend results and benchmarks for the effectiveness of program/groups/initiatives for further action by the Board and/or staff members.
Chair: Nicky McBride, SDI Media